Target Audince

Demographic information is used to classify an audience into:

• Age
• Gender
• Race/nationality
• Socioeconomic class
• Race/Nationality
• Socioeconomic class
• Other categories

 

Psychographic segmentation divides the market into groups depending on a persons interests, hobbies, lifestyle, personality and their job.

A     Top management, bankers, lawyers, doctors and highly salaried professionals

B     Middle management, teachers, graphic designers etc.

C1   Office supervisors, Junior managers, nurses, specialist clerical staff

C2   Skilled workers, trade persons (white collar) 

D     Semi-skilled and unskilled manual workers (blue collar)

E     Unemployed, students, pensioners, casual workers

 

 

 

 

 

 

The Equalizer

The age rating of this film is 15+

The film is a crime thriller, about a girl that has been taken by the Russian mafia, and an ex-navy seal tries to save her.

The typical audience psychographics are explorers, strugglers and succeeders.

Explores might watch this film to make them find out new things about the world, strugglers might watch this film because they can relate to the people in the film and the hard situations. Succeeders would like this film because the events in the film are difficult to get through and at the end there is a resolution or the truth may be revealed, this gives a sense of achievement to the audience.

Thrillers are typically aimed that the age group of 15 to 30 year olds. Thriller is a mixer of action & adventure and horror movies. Most people watch thrillers out of curiosity and as a challenge, people enjoy watching things they don’t understand yet like, ghosts or a murder mystery.